When seeking to add to one’s family , emotions can easily take over . Adoptive parents WANT to believe that the service with those oh-so-nice people working there are going to help make their dreams of a child come true. These adoption professionals, although well intentioned, may have the will to help but most just don’t have the means. Sure , they can tell you that they network and that they advertise . A lot of them have amazing websites and the smoothest salespeople .. but numbers don’t lie. Ask them to show you the numbers . We don’t mind showing you the numbers… but then we are #1 .. so we WANT to show you the numbers. There is no adoption service in the world that comes close to competing with us, and we want to claim that best of the best award . After all , it has been and continues to be , a lot of work to put us in this position. Yes. we do understand that there is no advantage to you that we are the best if you aren’t able to hire us, but if you do end up using one of our attorney or agency clients to adopt, you will be able to go into this with open eyes and understand the depth of what we do and be able to make a confident decision if the time comes. . Besides, as we grow , we expect that there will be an increase in the posted situations section of our website and a very good chance that you will adopt through the services of one of our clients.
1. Forever After Adoptions operates close to 100 websites
Forever After Adoptions is an advertising service that encompasses SEM ( search engine marketing ) and SEO ( search engine optimization). We design and operate close to 100 websites that assist us in our marketing efforts to refer birth parents to our attorney and adoption agency clients. A few of the websites that we own and operate are adoptionagencytexas.com and adoptionagencycalifornia.com .We have similar websites for almost every state in the country. In addition , we have websites that reflect a lot of large metro areas such as adoptionagencysanantonio.com and adoptionagencyphoenix.com. We will explain later the reasons for this , and why all of these websites are so important.
2. Forever After Adoptions is the #1 SEM Adoption Advertising Service in the World
What is Search Engine Marketing (SEM ) ?
Search Engine Marketing is paid online advertising , such as Google Adwords , Bing , Yahoo, Facebook etc. Businesses contract with search engines or other online sites and they normally agree to pay a certain amount of money every time their ad appears and someone clicks on it . SEM is critical in order to be a successful business these days. The vast majority of birth mothers call in from Google. Google is by far the largest and most used search engine in the world. In order to be a successful adoption service , it is critical that the service that you are working with have the finances to be able to advertise through SEM . In addition , the ads that the service generates must be relevant have a good quality score , meaning that when someone does a search , the ad is clicked on because it is relevant to their search . For example, if someone types in ” I want to give my baby up for adoption”, and an ad pops up that says, ” Adopt a Pit Bull Puppy “, it is doubtful that it will be clicked on , and the quality score will decrease.
It is a process to create ads and bid in order to show up at the top of Google. Forever After Adoptions is consistently in the 1.4 to 1.8 range for all relevant search terms on Google . What does that mean ? We average either the first or second spot . The below chart which is created by Google Adwords ( that our competition does NOT want you to see ) shows that we appear in 99.28% of all ads that we request. In addition we are at the top of the page 98. 92 % of those times. The last column shows how often we appear above the other services. As you can see, we are way ahead of our competition , and with almost 20,000 possible keywords, we are always going to appear when someone is seeking information about placement. We are happy to provide an updated chart for any time frame that you would like, this one was 7/ 19/2017.
Our daily budget JUST for adwords is $2000.00 a day ! and we also have Bing and Yahoo campaigns as well.
This is where you want to see ads of the company that you are working with.
Okay , now that we have touched base on SEM, and have shown that we are the leader of Search Engine Marketing , we will go on to explain SEO . or Search Engine Optimization .
3. Forever After Adoptions is the #1 SEO Adoption Advertising Service in the World
What is Search Engine Optimization (SEO) ?
Search engine optimization is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. The cost of running an SEM campaign can be costly .. we have paid in excess of $100 a click depending on what the search inquiry was for. Even though we have a budget of $3000.00 a day for ads, this amount can be gone prior to the end of the day. If there was a way .. and there is .. to get free ads, then everyone would want them. And they do . But… it isn’t quite that easy. In fact, it is a very difficult process to have your website appear in the first place in search result organically . There is no person or business that a company can go to and pay any amount of money in order to be put in the first page organic position . It is pure strategy. And diligence. And many hours of hard work. We aren’t going to give away our secrets , but we are well on our way to being in that position on a national level, and we have already achieved that goal in many searches.
First , we will explain to you the difference between the SEM and the SEO ads so that you are able to recognize the difference. Remember the photo above that we showed you that has our ad at the very top when someone did a search for “give my baby up for adoption “? ( Here it is again ). Note that the word AD appears ? That is a Pay Per Click ad.. through PAID marketing.
The free ads will not state the word AD on them. There are other advantages to being the first free ad. A lot of people will skip the paid ads as so many of them are from out of the area. People realize that if they do a search for an adoption service in a little town such as Rusk Texas “ADOPTION AGENCY IN RUSK TEXAS ” , that presumably a local agency in Rusk Texas will appear below the paid ads. That is why it is so important to be that ad. And of course, you knew where this was going … Remember, www.adoptionagencytexas.com is owned by US. Now you understand the reasons for so many websites..
We don’t necessarily come up on the first page for EVERY search , but part of that has to do with time. The longer the site is active , the higher the quality score and the higher it goes. You can check for us for other cities such as
“Adoption Agency in Wills Point Tx” or ” Adoption Agency in Warsaw Indiana” ( Yes we are www.adoptionagencyindiana.com )A search for “Adoption Agency in Window Rock Az ” will bring up our website www.adoptionagencyarizona.com
There is a good chance that you found this site via organic search results as we come up in the 3rd or 4th front page on Google under the ” Available Adoption Situations” search and we have only been advertising this site under that search for under a year. This site is not used for advertising . It is solely for information for adopting parents. This is YOUR website, and we plan to continue to add information and tips to assist you with the adoption process. The site that is used for SEM birth mother advertising is www.foreverafteradoptions.org
Keeping in mind that websites titles are critical in regards to SEO , it shouldn’t be a surprise that we also own the following sites .
As you can see, we are the leader and #1 in SEO for adoption worldwide. This gives us a huge advantage . There are many other techniques that we employ that we consider trade secrets that we are unable to make public that give us additional advantages in regards to SEO , and we foresee continued growth .
4. Forever After Adoptions has a REFUND policy
Who does THAT ? A refund policy ? Unheard of. Yes, the attorney or agency that we work with will be happy to go over our policy prior to you retaining them. We aren’t talking about a few dollars back. We are talking about the MAJORITY of the fee that is paid to us is refunded. You are not stuck in a 2 year contract with a promise that we will do “everything we can ” to find you another situation if this one doesn’t work out. ( Knowing that a very large percentage of those people do not adopt in that 2 year window ) .We aren’t going to keep the money that you may very well need if you find a situation elsewhere. You are going to get your money back ! Simple as that . We want you to be able to adopt a baby .. whether it is through us or someone else. That is our goal. Besides, we know that you will send your friends to us if we are fair.